Marketing

About this

How libraries present themselves to the public is going to have to change. We’ve already started this work with our #BrandLibraries campaign but we’re going to have to go further by changing public perception through more than simply re-branding.

Key Issues for Action

Set standards to strengthen the brand of libraries
Redefine how the library is perceived
Create a single unified voice for the profession
Continue on with the work started by Libraries Aotearoa
Each library must start with its own local library brand marketing campaign – such as “Likenomics” & Library Marketing
Every access point for customers to interact with a library should be a unique experience
Every library must begin to overcome the stereotypical LIBRARY perception by becoming MORE
On a regional/national level, library associations must conduct marketing campaigns that change the LIBRARY brand to something other than BOOK.
Re-brand professional publications, logos and events without the word LIBRARY or alternatively reclaim the word LIBRARY

Related to

Event

Future of Libraries Summit 2015Description

On July 31st 2015 the Library and Information Association of New Zealand Aotearoa and Te Rōpū Whakahau co-hosted Taking Libraries to 2025: The Future of Libraries Summit at the Michael Fowler Centre in Wellington.

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Marketing