Marketing

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How libraries present themselves to the public is going to have to change. We’ve already started this work with our #BrandLibraries campaign but we’re going to have to go further by changing public perception through more than simply re-branding.

Key Issues for Action

Set standards to strengthen the brand of libraries
Redefine how the library is perceived
Create a single unified voice for the profession
Continue on with the work started by Libraries Aotearoa
Each library must start with its own local library brand marketing campaign – such as “Likenomics” & Library Marketing
Every access point for customers to interact with a library should be a unique experience
Every library must begin to overcome the stereotypical LIBRARY perception by becoming MORE
On a regional/national level, library associations must conduct marketing campaigns that change the LIBRARY brand to something other than BOOK.
Re-brand professional publications, logos and events without the word LIBRARY or alternatively reclaim the word LIBRARY

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Event

Future of Libraries Summit 2015Description

On July 31st 2015 the Library and Information Association of New Zealand Aotearoa and Te Rōpū Whakahau co-hosted Taking Libraries to 2025: The Future of Libraries Summit at the Michael Fowler Centre in Wellington.

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